Fred Perry x Art Comes First

FRED PERRY X ART COMES FIRST

Fred Perry archive pieces are reinterpreted through the rudeboy lens.

Art Comes First takes inspiration from photographer Dave Hendley, who captured the spirit of rudeboy culture in Jamaica and the UK in the late ‘70s.

Many of the Fred Perry archive pieces didn’t feel like clothing to us, they felt more like characters from Mr. Hendley’s pictures, and that inspired us for days. We’re very proud just to be able to continue telling that same story you see documented in those pictures, through clothing.

- Sam & Shaka, Art Comes First