Change is as inherent to Fred Perry’s DNA as the label’s signature laurel wreath. From the Mods of 1960s Britain to creative renegades in the Philippines, its clothing constantly finds new expression through rising movements and subcultures across the globe. 

Change has to start somewhere, though. Be it at a stadium or on a dance floor, Fred has always found its people. Likewise, the label’s worldwide omnipresence ensures its people always find Fred. 

For Northerners in Metro Manila, the reopening of the Fred Perry TriNoma branch rallies a new call to come together. 

Taking after Fred Perry’s global design standards, the updated store features modern minimalism in black metal accents and muted concrete walls so that the clothes do the talking. 

Amid a more straightforward space, cooling pops of color and flashes of imagery from the latest Fred Perry campaigns inspire a sense of welcome. Even more inviting: a selection of items from the label’s special editions sets the hybrid shop apart from other branches. 

Like the iconic shirt framed on its walls, a space can be just as effective at inspiring freedom of identity. More so when it’s designed to ride smoothly with the times—no matter how quickly they may change. 

Explore the newly redesigned Fred Perry TriNoma shop at the 2nd Level of Ayala Malls TriNoma, Quezon City